BrightonSEO

Luke spent 17 years of his professional life denying his analytical tendencies. He worked as a press officer, copywriter and marketing manager, but whatever his job title, he always ended up knee deep in data, digging for trends and marginal gains.

In 2022, he finally caved – he completed a data science bootcamp and pivoted from marketing management to analytics. Today, he enables a 30-strong marketing team to track, improve and report on their effectiveness.